Have you embraced The Long Tail? Luxury marketing online has one, too. Choosing to ignore it could be costly.
I am certain of this: The online Long Tail is very real. My analysis of my personal website led me to this conclusion, along with an intense 2 month internship with one of the most highly esteemed marketing blogger on the web. (Incidentally, my website / blog has nothing to do with luxury marketing. Nor do I make any money with it.)
If you haven’t embraced this concept—or if you have yet to explore it—it is imperative that it become part of your luxury marketing strategy.
For the past month I’ve been speaking and have been having conversation after conversation with agents, brokers, investment bankers and web strategists. The general consensus is that everyone knows and believes it (search) is going to part of the future, but not everyone knows how to get there—or it seems that there is slight trepidation.
Here are 4 Free (another one of Chris Anderson’s books) tips:
It starts here. A blog, website, stream, whatever you want to call it so you don’t feel like you are wasting time. But creating content online for your market, your brand and for your potential clients is a good start.
If you don’t do it, somebody else will.
Content is not CTRL-C to CTRL-V. Google knows when you do this.
and finally:
Most people (including wealthy people) read ’snippets’ on the internet. The Long Tail does not equal long paragraphs and lengthy white papers.
